The 31-year-old zigzagged through the crowd in a bid to cause maximum casualties and was shot dead by police after he pulled out a gun and opened fire.
Names of the victims were read out as people placed flowers, stuffed toys, notes and candles at the pavilion, ITV reports.
The memorial concluded with a minute's silence as well as the French national anthem "La Marseillaise" and Nice's "Las Nissa Bella".
Police had previously banned the tribute for security reasons, however it was given the go ahead on Sunday with the stipulation that only 500 people could attend.
The memorial took place after the 85th victim of the attack, 56-year-old Pierre Hatterman, died in hospital on Thursday.
Mr Hatterman's wife, Francoise, and his 13-year-old son, Elouan, were also killed in the attack, the local Nice Matin daily newspaper reported. He lived in the Savoie region and had been on holiday on Bastille Day with his family.
France has continued to cancel festive and sports events for security reasons, following the recent terror attacks that have taken place in the country, including the death of a French priest whose throat was slit by two jihadist attackers last month.
Terrorism in 2016: Terror attacks in Europe claimed by Isis
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Most recently the European Road Cycling Championships scheduled between 14 and 18 September in Nice was cancelled in an announcement by mayor Philippe Prada on Friday.
The famed an annual flea market in Braderie de Lille on 3 and 4 September has also been cancelled, an event that draws visitors from across France.
Additional reporting by Associated Press
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