‘Very, very French’ vaccine advert promotes Covid jab with kissing couple
Health authority aims to send ‘very positive message’ with photographs evoking ‘reunion scenes’
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.A new advert from a French regional health authority promotes the coronavirus jab with an image of a couple passionately kissing in the back of a car alongside the tagline: “Yes, the vaccine can have desirable effects.”
The advert, described as “very, very French”, is one of six produced by the health service in the Provence-Alpes-Côte d'Azur region to encourage young people to come forward for their Covid vaccine.
It shows the man and woman embracing alongside the strapline: “With each vaccination life starts again - let's vaccinate.”
The regional health authority (Agence Régionale de Santé, or ARS) said the campaign aimed to send a “very positive message” with photographs evoking “reunion scenes”.
The ARS said the wording of the campaign was chosen to reference the “adverse reactions” warnings that come with any medicine, and the adverts would be appearing on billboards and in bars, restaurants and gyms as well as on social media.
Other images in the set include a man and woman apparently sharing a joke and laughing intimately, a crowd at a music festival and a family at a beach.
“A very, very French advert to push people to get vaccinated,” wrote one person on Twitter about the image of the kissing couple.
“The UK version just doesn’t have the Je ne sais quoi!” joked another, alongside a still image from CCTV of the former health secretary Matt Hancock kissing his aide.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments