Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Ban 'vegetarian' sausages because they are confusing consumers, says German government minister

German agriculture minister demands EU steps in to ban 'unsettling' product names

Benjamin Kentish
Wednesday 28 December 2016 19:31 GMT
Comments
Christian Schmidt was particularly unhappy about the sale of 'vegan currywurst'
Christian Schmidt was particularly unhappy about the sale of 'vegan currywurst' (AP)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Vegetarian sausages should be called something else because the term is misleading as they do not contain meat, Germany's agriculture minister has said.

Christian Schmidt called for a ban on names such as "vegetarian schnitzel", “vegetarian sausage” and “vegetarian meatballs”, which contain meat-substitute products, because they are confusing for customers.

He told German newspaper Bild: "These terms are completely misleading and unsettle consumers.

"I favour them being banned in the interest of clear consumer labelling."

Manufacturers should not “pretend to have meat in these pseudo-meat dishes”, he added.

Mr Schmidt was unhappy about the sale of “vegan curywurst” - a meat-free take on a spicy pork dish that is popular in Germany.

He said he has written to the European Commission demanding that rules governing the use of the terms "milk" and "cheese" are applied to meat as well.

The minister's spokesman, Jens Urban, told reporters: "He considers names such as vegan currywurst and so forth to be misleading to consumers.

"Clarity and truth, transparency for consumers - those are the measures that should apply for the labelling of all products, always and forever."

Asked whether the measures could also affect beefsteak tomatoes, Urban said that the ministry was not aware of any "consumer confusion" about such products.

In the interview with Bild, Schmidt — a member of the conservative, Bavaria-based Christian Social Union — also reiterated a call for schools to serve pork.

Asked whether it was right for them to leave pork off the menu out of consideration for Muslims, he said: “We should not restrict the choice for the majority of society for reasons of ease or cost."

He suggested increased cultural diversity should lead to more choice, not less.

Additional reporting by AP.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in