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Tis the season: Trump hawks Christmas merch – including a $150 sequin sweatshirt

The president-elect’s holiday gift guide has arrived complete with Mar-a-Lago baubles, Trump pickleball paddles and ‘Dark MAGA’ wrapping paper

James Liddell
Friday 29 November 2024 17:09 GMT
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Related: Trump spoofs Biden’s Thanksgiving in National Lampoon-style clip

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Donald Trump has released his latest line of festive merchandise as he vows to “Make Christmas Merry Again.”

With the festive season now in full swing, the Trump Store has unveiled its holiday gift guide promising to “make the holidays that much greater,” complete with $150 sequin shirts, a $550 “bling” clutch and $95 baubles in the shape of Mar-a-Lago.

Other items in the gift guide include Trump advent calendars, $22 candy cane socks and $72 pajamas, a $180 pickleball paddle, tie clips, belts, sunglasses, and, of course, a whole range of MAGA hats.

A Frasier Fir candle said to be “reminiscent” of the Christmas tree at Trump’s Chicago hotel and Trump-branded “gold roast” coffee to drink on Christmas morning while opening presents are also available to die-hard MAGA fans.

All items in the gift guide on the Trump Store – the retail website for the Trump Organization – appeared to have a blanket 20 percent sale on Black Friday.

For the last two weeks, MAGA fans have been bombarded with emails about Trump’s new merchandise offerings.

The Trump Sequin Sweatshirt is one of the new products on offer in Trump’s holiday gift guide
The Trump Sequin Sweatshirt is one of the new products on offer in Trump’s holiday gift guide (Trump Store)

Between November 18 and November 26, supporters received emails for at least seven items and were encouraged to donate to the Trump National Committee, a joint fundraising committee of the Never Surrender PAC and the Republican National Committee.

The latest batch of emails directed consumers to Winred, a conservative fundraising platform, that allows supporters to claim their merch – if they make a donation. The Winred page includes pre-set donation buttons up to $1,000.

In one email sent on November 22, the president-elect promoted a limited edition line of Trump mugs, stamped with his smiling face sporting a Santa hat. A “Make Christmas Merry Again” banner also sat at the top of the email.

Emails from Trump Merch Team lead consumers to a site where they are encouraged to make a donation
Emails from Trump Merch Team lead consumers to a site where they are encouraged to make a donation (Trump Organization/Winred)

One day earlier on November 21, fans were urged to buy Trump wrapping paper, which comes in two styles: “Trump Classic Christmas” or “Trump Dark MAGA.”

In another email, Trump’s “TOP 1% of supporters” were granted early access to snap up his limited edition line of MAGA Santa hats.

“OUR WIN was so HUGE and HISTORIC that even Santa wants to Make America Great Again!” the email from November 18 read.

Baubles in the shape of Trump’s Mar-a-Lago, West Palm Beach, Florida, resort are on offer for nearly $100
Baubles in the shape of Trump’s Mar-a-Lago, West Palm Beach, Florida, resort are on offer for nearly $100 (Trump Store)

While Trump’s MAGA hats are labeled as “100% made in America,” the origins of many of his other products are unclear.

When asked where the items on the Trump Store are made, the Trump Store told The Independent its products are “made all around the world” without stating specific countries of origin.

An investigation by the Associated Press last month found that Trump’s “God Bless the USA” Bibles were printed in China – the world’s leading producer of the book – for an estimated $3 or less, before being sold for a minimum of $59.99.

It comes as the president-elect announced that he plans to introduce a 25 percent tariff on “all products” entering the US from Canada and Mexico and an additional 10 percent tariff on China, prompting fears he has set the stage for a bitter global trade war and paved the way for rising costs for American businesses and consumers.

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