Target stops selling product dedicated to Civil Rights icons after viral video shows errors
Target says it will stop selling a product dedicated to Civil Rights icons after a now-viral TikTok video spotlighted some significant errors
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Target says it will stop selling a product dedicated to Civil Rights icons after a now-viral TikTok spotlighted some significant errors.
In a video posted earlier this week, Las Vegas high school teacher Tierra Espy displayed how three Civil Rights icons — Carter G. Woodson, W.E.B. DuBois and Booker T. Washington — were misidentified in the magnetic learning activity.
“These need to be pulled off the shelves immediately,” Espy, who uses the TikTok handle @issatete, says in her Tuesday video. “I teach U.S. History ... and I noticed some discrepancies as soon as I opened this.”
In a Friday interview with The Associated Press, Espy explained that she purchased the “Civil Rights Magnetic Learning Activity” at the end of January, in hopes of giving it to her kids. But when she opened the product at home, she quickly found the egregious errors and shared them online.
Soon after, Target confirmed that it would stop sales of the product.
“We will no longer be selling this product in stores or online," Minneapolis-based Target said in a statement. "We’ve also ensured the product’s publisher is aware of the errors.”
Target did not immediately address how long the product had been for sale, or a timeline for when its removal would be complete. The product's removal comes at the start of Black History Month, which Target and other retailers are commemorating with special collections aimed at celebrating Black history.
The erroneous magnetic activity featured in Espy's video has a Bendon manufacturing label. The Ohio-based children's publisher did not immediately respond to requests for statements Friday.
As of Friday, Espy said that Target and Bendon had yet to reach out to her. While she said she is glad the product was removed from shelves, she also said she was disappointed to not see an apology from the companies yet.
In addition to an apology, Espy said the incident underlines the importance of reviewing products before making them available to consumers — which would help avoid harmful errors like this down the road.
“Google is free, and like I caught it in two seconds. They could have caught it by just doing a quick Google search,” she said.
Espy added that she appreciated the support from fellow TikTok users who helped make sure the errors didn’t go unnoticed.
“I’m happy that people are realizing that history, period, matters,” she said.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.