Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Long salad lines after New Year’s prompt anger from New Yorkers

Meanwhile, fast food joints are seeing a staggering dip in sales

Sarah Harvard
New York
Friday 04 January 2019 22:15 GMT
Comments
(New York Post / Twitter)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

It looks like some New Yorkers are serious about eating health as a part of their New Year’s resolution, but the long lines are prompting some disorderly conduct from very some very hangry people.

On Friday, the New York Post reported several incidents where very hungry New Yorkers cursing while attempting to wait outrageously long lines for a lunch salad.

“You guys can go f*** yourselves,” one businessman is overheard telling his colleagues when he ditched the over 100-people long line at Chopt in Midtown.

“The last few days after New Year’s have been crazy because of the resolutions and people wanting to eat healthy,” a salad eater told the Post after getting their Chopt kale-salad.

Maya Dillon, 46, said when she went to a Just Salad restaurant in Midtown, the line was out the door.

An employee for Just Salad’s Midtown location said the long lines are at its peak in January since a lot of people tend to choose "eating healthier" as a part of their New Year's resolution.

The over-the-top long lines at salad restaurants are resulting in a very low lunchtime turnout at fast-food joints. A security guard at a Midtown McDonald's said the establishment typically is very busy, but so far this month, business has been was very slow.

Chick-fil-A saw a very slow lunch hour. An employee said their location is typically busy in December with tourists in town. But in January, there's a staggering dip in business.

This means it’s good for business over at Sweetgreen, another salad chain restaurant, that’s profiting of the post-New Year “healthy eating” boom.

Julie Pastor, 30, had to wait in a 50-person line to get one guacamole-and-greens bowl. She said the line was out-the-door and wrapped around the entire sidewalk and another customer called it a "psycho line."

Fast-casual salad chains are taking advantage of the hype with Sweetgreen offering a New Year’s resolution reward program and Chopt aggressively promoting its lowest-calorie salads.

Support free-thinking journalism and attend Independent events

“New Year’s resolutions as easy as one, two, three — all under 400 calories,” an ad on Chopt’s Facebook said.

The long lines are obviously frustrating customers, so some chains are looking into other ways to curtail the problem. Sweetgreen’s co-founder Nicolas Jammet said the company is encouraging customers to order online through a no-fee delivery service.

“We know resolutions can be hard,” Mr Jammet said, “but our goal at Sweetgreen is to make eating real food easy.

But it doesn't look like the long lines will last for too long. It's been reported that about 80 per cent of New Year's resolutions fail.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in