TripAdvisor reaches one billion contributions
The travel guidance website revealed the UK’s most reviewed attraction, hotel and restaurant.
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.TripAdvisor has heralded reaching one billion contributions from its users.
The US-based travel guidance website, founded 22 years ago, said it hit the milestone due to a combination of reviews, tips, photographs, likes, comments and forum posts.
The London Eye is the firm’s most-reviewed UK attraction, with more than 87,200 opinions shared.
It has an average rating of 4.5 out of five.
Trusted reviews and opinions from travellers are the heart and soul of the platform and help make everyone a better traveller
The UK hotel with the most reviews is Park Plaza Westminster Bridge, while Aqua Shard – on the 31st floor of The Shard skyscraper – is the country’s most-reviewed restaurant.
TripAdvisor chief executive Stephen Kaufer said: “We are so grateful for the contributions that the TripAdvisor community has made over these last 22 years.
“Trusted reviews and opinions from travellers are the heart and soul of the platform and help make everyone a better traveller, enabling millions of businesses to flourish and drive trillions of dollars in economic value across the globe.”
TripAdvisor marked the milestone of one billion contributions by highlighting some reviews from travellers who failed to fully appreciate landmarks around the world.
This included a review of Wiltshire World Heritage Site Stonehenge, in which someone described their visit as “the biggest waste of time I’ve ever experienced”.
The reviewer added: “Why people come from all around the world to see a pile of stones, I will never understand.”
Consumer group Whic ? accused TripAdvisor in September 2019 of failing to stop a “flood of fake and suspicious five-star reviews” from artificially boosting hotels’ ratings.
TripAdvisor claimed the analysis was based on a “flawed understanding of fake review patterns”, and it has an “industry-leading team of fraud investigators who work tirelessly to protect the site from fake reviews”.