McDonald's to refit UK restaurants
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.For years the yellow "M" of McDonald's meant just one thing to prospective customers: Big Macs, french fries and a huge fizzy drink.
But the fast food chain yesterday moved a step further in its bid to overhaul its image, revealing plans to "re-image" its 200 UK outlets in the face of competition from the coffee bars that dominate the high street.
In the biggest revamp seen by the company in more than 20 years, 6,300 McDonald's restaurants across mainland Europe have already replaced plastic and metal seating with sofas, armchairs, modern lighting and wireless internet access. While European business has recovered, British restaurants have seen sales fall for five consecutive years, the Financial Times said, following a backlash against rising obesity levels and negative perceptions of the quality of fast food.
In 2003, the chain introduced salads in all its restaurants and providing more nutritional information to an increasingly health conscious public and also signed a lucrative deal with the vegetarian brand Quorn.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
0Comments