Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Ruby, 10, among youngest attendees to join veterans at 2024 Poppy Appeal launch

Ruby Sheffield has supported the Royal British Legion’s Poppy Appeal since the age of four.

Sarah Ping
Thursday 24 October 2024 16:50 BST
Ruby Sheffield (right) joined service personnel and veterans from across the generations for a mindfulness session to mark the launch of the Royal British Legion Poppy Appeal 2024 at HMS President, St Katharine Docks Marina in London (James Manning/PA)
Ruby Sheffield (right) joined service personnel and veterans from across the generations for a mindfulness session to mark the launch of the Royal British Legion Poppy Appeal 2024 at HMS President, St Katharine Docks Marina in London (James Manning/PA) (PA Wire)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

A 10-year-old girl was among the youngest attendees to join military veterans and service personnel to launch this year’s Poppy Appeal.

Ruby Sheffield, from the Midlands, has supported the Royal British Legion’s (RBL) Poppy Appeal since she was four years old and was inspired to start fundraising as her father serves in the Army.

She joined veterans and military families from different generations for a mindfulness session at St Katharine Docks Marina in Tower Hamlets, London, and a breakfast club at HMS President, the largest Royal Naval Reserve in the country, near Tower Bridge to mark this year’s Poppy Appeal launch on Thursday.

Ruby said: “Knowing that the Royal British Legion helps veterans like my dad, I really wanted to start fundraising to help other families.”

The Poppy Appeal aims to raise funds to offer financial, employment, housing and mental health support for the armed forces community and this year the RBL has set a fundraising target of £51.3 million.

The appeal, which was founded in 1921, hopes to raise awareness about the mental scars veterans live with following their experience in military service.

Baz Seymour, 47, from North Yorkshire, served in Iraq and sought help from the RBL after living with complex post-traumatic stress disorder (PTSD).

“I was a ticking time bomb. We have to break down the stigma of mental health,” he said.

Tony Routledge, 62, was a Royal Signals Bombardier but was injured in Iraq and suffered depression.

Mr Routledge, from Catterick, North Yorkshire, said he threw his medals in a river during a mental health crisis, but credited the RBL with saving his life.

“I felt the country didn’t care about my service, I couldn’t feel proud about being a soldier anymore and had effectively wasted my life,” he said.

Lucy Inskip, director of the Poppy Appeal at the RBL, said seeing the public wearing poppies “means so much” to veterans and the armed forces community.

She said: “Seeing members of the public wear a poppy means so much to our armed forces community and donations raised help the Royal British Legion to continue its vital work.

“Every day, ex-serving personnel who suffer from the demands and pressures of having served their country come to the RBL for expert advice and practical support.

“From recovery to finances and camaraderie, your poppy will help the RBL to support the armed forces community.”

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in