Third World farmers supported by Blair

Tony Blair has given his personal support to the Fairtrade campaign to secure a better deal for farmers and other producers in developing nations.

The Prime Minister marked Fairtrade Fortnight, which began yesterday, by issuing a statement backing the campaign, which guarantees improved prices for Third World products. Mr Blair said: "I had the privilege of visiting farmers in Ghana, and saw for myself how fair trade in cocoa is increasing incomes and empowering local producers operating in global markets."

Sales of Fairtrade products in the United Kingdom were worth £44m last year, compared with £33m in the previous 12 months.

Harriet Lamb, executive director of the Fairtrade Foundation, said: "Most of us have a passion for everyday luxuries like chocolates and good coffee. Let's show some passion for the people who produce them too. It's simple: just buy delicious bananas, juice, tea or any product with the Fairtrade Mark."

All the main British supermarket chains are promoting Fairtrade Fortnight. Safeway has become the first British retailer to add organic Fairtrade bananas to its existing lines.

Clare Short, the International Development Secretary, will endorse the campaign today when she visits Bristol. The Transport and General Workers' Union has decided to introduce Fairtrade tea, coffee and chocolate throughout its offices in the South-west.