Lobbying company tried to wipe out 'wife beater' beer references

References to 'wife beater' on Wikipedia's Stella Artois page were restored by other users

Oliver Wright
Wednesday 04 January 2012 01:00 GMT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

An international lobbying company tried to remove references to a client's brand of lager as the "wife beater" from the online encyclopedia Wikipedia.

Stella Artois used to market itself under the slogan "reassuringly expensive" but became popularly known in Britain as the "wife beater" beer because of its high alcohol content and perceived connection with aggression and binge drinking.

Now, inquiries by the Labour MP Tom Watson have revealed attempts by Portland Communications, which is run by Tony Blair's former adviser Tim Allan, to improve the brand's online reputation on behalf of its client, the brewer AB InBev.

Under the user name Portlander10 it removed reference to Stella Artois from the Wikipedia page entitled "Wife beater" and replaced it with a generic reference to lager or beer. Portland also tried to remove the reference to wife beater on the Wikipedia page for Stella Artois. But other users spotted the edit and reversed it.

The user Portlander10 also set up the Wikipedia page for Portland Communications and created links from the pages of Tim Allan and fellow Portland executive George Pascoe-Watson to the Portland Communications page.

According to Wikipedia records, the IP address 83.244.252.242 – which has been traced to Portland – was the source of a number of other Wikipedia edits.

These included the pages for the Kazakhstan bank BTA and its former head Mukhtar Ablyazov. BTA is a client of Portland's. Information was added with regard to BTA seeking legal action against Mr Ablyazov for corruption. Mr Ablyazov denies any claims of corruption. On Mr Ablyazov's page someone using the Portland IP address removed references to the impact Mr Ablyazov's request for asylum in the UK was having on UK-Kazakhstan relations.

A spokesman for Portland did not deny it had made the changes, saying they had been done in an open manner and within Wikipedia's rules.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in