Rupert Murdoch's Sky News has secured a deal with Labour to advertise on the neck-straps of security passes worn by delegates and visitors at next week's party conference in Manchester.
The move provoked hostility in the media and the union movement. A senior BBC source said: "They are living in a parallel universe if they think [BBC] journalists - or their equivalent at ITV come to that - are going to walk around advertising Sky News."
Paul Maloney, of the GMB union, said: "A lot of trade unionists would cheerfully strangle Murdoch with one of his own lanyards."
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