General Election 2015: The alternative political power list
These are the people who will really influence how the public vote
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Your support makes all the difference.While politicians might be out canvassing for votes, and people on Question Time might be shouting at each other about election promises, these are not necessarily the things on which an election is won.
Celebrity endorsements and columnist opinions have huge sway - arguably, much more than leaflets stuck through the front door.
High-profile commentators such as Russell Brand, Caitlin Moran, or yes, even Cheryl Fernandez-Versini can prompt or lead debates on major policy issues.
No matter how many established political experts might question whether this should be the case, there's no point at sneering at the political clout that, say, Ant and Dec could have.
Are you undecided about who to vote for on 7 May? Are you confused about what the parties stand for and what they are offering? Take this interactive quiz to help you decide who to vote for...
If you consider that a great many more people voted for the X Factor than at the last General Election, what Cheryl thinks might matter more than what the Shadow Schools Secretary says in niche political blogs. Sorry, Tristram Hunt.
So, with this and a sense of perspective very much in mind, here is the alternative political power list.
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