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Morrisons apologises to shopper for selling pigs in blankets under Ramadan promotional sticker

Two incidents of stickers celebrating the Islamic holy month placed over meat products at the supermarket chain have been noted in less than a month

Alexandra Sims
Monday 29 June 2015 15:49 BST
Shoabib M Khan spotted this Ramadan sticker on a freezer containing pigs in blankets
Shoabib M Khan spotted this Ramadan sticker on a freezer containing pigs in blankets (Shoaib M Khan/Twitter)

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Morrisons has faced criticism from shoppers after Ramadan promotional stickers were placed next to pork products in two of its UK stores.

Both incidents of the stickers celebrating the Islamic holy month being placed over meat products at the supermarket chain were noted in less than a month of each other.

Ramadan, which this year takes place until 18 July, is the ninth month of the Islamic calendar and observed by Muslims worldwide through fasting. During this time practising Muslims will refrain from consuming food or drink from dawn to sunset.

For many Muslims eating pork is also forbidden and they will not break the daylight fast with meat.

Shoabib M Khan, a practicing Muslim and human rights lawyer living in London, spotted a Ramadan sticker on a freezer containing pigs in blankets and pork sausages at a Morrisons in West London.

Khan, 32, told The Evening Standard: "I don't think it's offensive but it's disappointing. If you're going to do something like that you need to do it properly. I wasn't offended but other Muslims might have been. They need to be careful about this sort of thing."

Morrions appologised to Khan over Twitter saying that they were "really sorry" about the ill-placed sticker.

However, in response this comment Ahmed tweeted yesterday: "the sticker was in the halal section of frozen food, so how can it have been moved?????"

A Tesco store in Liverpool Street was also critiqued this week by a customer who saw that smokey bacon flavoured Pringles had been stacked on a Ramadan promotional stand.

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