Trust in supermarkets at lowest level since horsemeat scandal, Which? finds
Which? finds food prices are now at par with energy bills as a source of concern to consumers
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Trust in the grocery sector has plummeted to its lowest point in more than a decade as the majority of households grapple with supermarket prices, a survey suggests.
Which?’s monthly consumer insight tracker found that trust in the sector dropped in August to the lowest it has been since February 2013, after horse DNA had been discovered in frozen beef burgers and lasagne sold in some Irish and British supermarkets.
The sector received a ‘trust score’ of 30 on a scale from minus 100 to 100 this month, compared with 24 after the horsemeat scandal was exposed – its lowest point – and 68 in May 2020 when supermarkets were widely praised for ramping up online deliveries in response to Covid restrictions.
Food prices, which continue to outstrip overall UK inflation, are now on a par with energy bills as a source of concern to consumers, with Which?’s findings indicating that they worry 85 per cent of people.
Less than half of shoppers (48 per cent) said they trusted the supermarket sector to act in their best interest, and 18 per cent said they did not trust the sector.
Which? found 78 per cent of consumers had adjusted their habits in response to high food prices, with 54 per cent buying cheaper products, 48 per cent opting for budget range items, and 24 per cent going without some food.
One in seven shoppers (15 per cent) said they were skipping meals to cope with high food costs.
Those who are unemployed (26 per cent) and renters (24 per cent) were most likely to skip meals, according to the survey.
Katie Alpin, head of strategic insight at Which?, said: “Month after month of soaring food prices has seen trust in supermarkets plummet to a 10-year low – comparable to the dark days of the horsemeat scandal. The cost of the weekly shop is now on a par with energy bills as the biggest worry for millions of households.
“Supermarkets have the power to ease the huge pressure faced by shoppers, especially families and those on low incomes, by putting low-cost budget range items in hundreds of more expensive convenience stores. Which? research has found that these stores rarely, if ever, stock the cheapest products.”