Shazam for fashion? I'll have what she's wearing
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Most of us, at one time or another, have coveted a T-shirt, jacket or pair of shoes that someone on telly is wearing.
Normally you would be forced to look on lustily and rue the fact that you’ll never know if a shirt came from Christopher Kane or Cos. But all that could be changing.
Shazam, the company that developed the app that allows you to identify a song playing nearby, is hoping to create a similar one for recognising fashion. “We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click,” CEO Andrew Fisher told The Observer.
It sounds like a sure-fire hit. The obsession with celebrity style has never been more pronounced; just look at the popularity of websites such as Asos.com (which began life as a way to buy clothes “as seen on screen”) and The Fashion Spot (for looking at the clothes of famous people). This new app could spell trouble for bank balances everywhere.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments