Here’s what £15 would have bought you 15 years ago compared to now
Pint of milk would have set you back less than 50p in 2008 - more than doubling to £1.05 today
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Your support makes all the difference.Beer and fish and chips are among the items that have seen a staggering price rise within the last 15 years, according to a new study which reveals what £15 would have got you in 2008 compared to today.
Fifteen years ago, you could get 14 litres of petrol for £15, but now you would get around three-quarters of that, at 10.8 litres.
With the same amount, you could have expected to get the best part of seven pints, but now you would be lucky to get three and a half.
And while you would get somewhere between one and one and half portions of fish and chips now with £15, back then you would have had more than you could ever eat in one go – a whopping six portions.
The findings were revealed by SMARTY mobile, whose general manager Elin McLean said: “We live in an era of shrinkflation and rising costs, and £15 doesn’t go nearly as far as it used to. Everything from the cost of milk through to lotto tickets has increased in price compared to 15 years ago.”
The study also found a pint of milk in 2008 would have set you back less than 50p - more than doubling to £1.05 today.
Even tickets to the National Lottery aren’t immune - where it used to cost £1 for an entry, that now stands at £2. And a Mega Millions rule change in 2017 also led to bigger jackpots for winners, but reduced the odds of winning in the first place.
The mobile brand also commissioned research of 2,000 adults, which found 86 per cent are fed up of pre-packaged items in shops shrinking in size, but not in price.
Chocolate bars were deemed the most irritating product to encounter this (37 per cent), followed by crisps that seem to contain ‘mostly air’ (31 per cent).
The same amount are fed up at broadband or TV providers putting their prices up at the drop of a hat.
As a result, 82 per cent believe too many brands are taking their customers for granted, and 86 per cent think they should be doing more to support buyers at this time - not less. Overall, adults believe utilities offer the worst value for money (39 per cent) followed by groceries (36 per cent) and cars (23 per cent).
A little under a fifth (17 per cent) feel ripped off by mobile phone contracts, according to the mobile brand, which has released a new data package for £15.
In fact, half of Londoners (50 per cent) have stopped using goods or services in the last 12 months due to price rises or getting less value for money. And it was also Londoners coming out top (38 per cent) to say they have less disposable income now than they’ve ever had before, with millennials topping the table (38 per cent) for the same thing.
However, with energy bills expected to fall in October, they’ll be hoping to see some improvement in their financial circumstances.
What things cost 15 years ago compared to now
Petrol: 103.9p a litre - 138.9p today
Pint of beer: £2.30 - £4.21 today
Cinema ticket: £7.66 - £10.75 today
Fish and chips: £2.43 a portion - £9 today
Lotto ticket: £1 - £2 today
Pint of milk: 42p - £1.05 today
Can of coca cola: 45p - 95p today
1kg bag of sugar: 85p - £1.11 today
Dozen eggs: £2.47 - £3.26 today
Pound of bananas: 88p - £1.01p today
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