Advert banned for promoting ‘back to school’ botox to mothers

Advert said women turning to non-surgical treatments ‘to put the spring back in their step and perhaps feel more like themselves on the school run’

(Getty Images)

An advert promoting “back to school botox” for mothers doing the school run has been banned for exploiting women's insecurities around ageing.

Aesthetic treatment comparison site Glowday has fallen foul of the advertising regulator after it published an advert titled “back to school botox” alongside an image of a woman with a child wearing a rucksack in September 2022.

The text below the image read: “The start of the new school term has an extra edge of anticipation for us mums this year. It feels like the beginning of normality…with women bearing the brunt of it all – so it’s great we might finally be turning a little attention back to ourselves.”