Amazon announces big change to its grocery delivery service
The retail technology giant previously limited its grocery operations
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Your support makes all the difference.Amazon has announced a change to its grocery delivery service.
The company said it will now offer grocery deliveries to all UK customers, after previously only offering the service to Prime members.
The retail technology giant said customers in more than 100 towns and cities across the UK would now be able to get same-day delivery without needing to be a member of its subscription service.
This would cover groceries from Amazon Fresh and well as those through its Morrisons, Co-op and Iceland services on Amazon.
It comes amid efforts from Amazon to grow its grocery business in face of tough competition within the UK grocery sector.
Nevertheless, it said Prime members would still have access to more delivery options and free shopping, subject to minimum spend.
On Thursday, Amazon also revealed it would launch additional discounts for Prime members on Amazon Fresh.
Prime Member deals would launch later this month, offering exclusive deals on Amazon Fresh online and across the retailer’s 20 Amazon Fresh shops.
It added that there would be an additional 10% off certain items in store, as well as weekly special deals offering up to 50% off a number of products in store and online.
Ganesh Rao, vice president of Amazon Fresh International, said: “Today marks a milestone for us as we extend our grocery deliveries to all Amazon customers, and we are excited for more customers to benefit from our low prices, wide selection, and fast and reliable deliveries.
“We’re also offering even more savings for Prime members when they’re shopping from Amazon Fresh, giving them an additional 10% off Price Cut products in store, as well as access to Prime-exclusive deals online.”
A spokesperson for Amazon added: “Later in June, Amazon Fresh will launch a new programme called ‘Prime Member Deals’ which will offer Prime members exclusive promotions on hundreds of grocery products both online and in-store. This includes an extra 10% off Price Cut products in-store, Prime-exclusive deals online, and weekly special Prime Member Deals offering as much as 50% off on a rotation of products in-store.”