Free television provider Digital UK to be rebranded as Everyone TV
The company said the new name aims to reflect its revised mandate, as well as ‘the vital importance of cherishing the universal nature of television’.
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Digital UK, the organisation that provides free British television across the country, will be rebranded as Everyone TV.
The company said the new name aims to reflect its revised mandate, as well as “the vital importance of cherishing the universal nature of television”.
It is the platform operator of Freeview and its satellite twin Freesat, and is owned by the country’s leading public service broadcasters.
Both Freeview and Freesat, which together offer 100% coverage of the nation and serve 18 million British homes, will retain their consumer brand identities.
Digital UK was founded in 2005 by the broadcasters and transmission companies of Britain with the purpose of masterminding the switchover from the analogue aerial system to Digital Terrestrial Television (DTT).
As well as the rebrand, the company has created a new top-tier of directors under chief executive Jonathan Thompson – to be introduced at the Outside the Box 2023 conference in London on Thursday.
“Among our tasks in the years ahead is defusing a threat to universality that could catch the industry by surprise,” Mr Thompson said.
“From the Queen’s funeral to the victorious England women’s football team, shared moments of sorrow and joy, drama and poignancy, are currently brought into every British home simultaneously by our world-leading television industry.
“But that could be lost in a fragmented future world of TV viewing.
“We at Everyone TV will lead the evolution of free television services in the UK so that universality – in all senses of the word – remains a fundamental principle.”
Caroline Thomson, chair of Digital UK for over 10 years, said she was confident the organisation would “continue to serve UK audiences and the wider broadcasting ecosystem”.
“Digital UK has come a long way since it delivered digital switchover over a decade ago,” she said.
“The new name very much reflects the organisation’s changed role in managing all the UK’s free TV services to the benefit of viewers and wider society.”