NHS trusts under fire for adverts for midwives committed to ‘normal birth’

The job adverts drew condemnation on Twitter after being posted by patient safety campaigner James Titcombe.

File photo dated 11/07/14 of a new born baby’s feet, as two trusts come under fire for asking for midwives to promote normal birth (PA) (PA Wire)

NHS trusts have come under fire for posting job adverts for midwives committed to “normal birth” – just over a week after a highly damning report into baby and mother deaths.

One advert posted by Northumbria Healthcare NHS Foundation Trust said it is “seeking a highly motivated, experienced dynamic midwife to join our team who is committed to the philosophy of normal birth.”

The advert – which has since been taken down – said the staff member will work as part of midwifery unit teams that “are staffed by passionate, normality-focused midwives”.

It follows a review of failings at Shrewsbury and Telford Hospital NHS Trust where some mothers were made to have natural births despite the fact they should have been offered a Caesarean.

The review found that around 200 babies and nine mothers could have – or would have – survived if it had provided better care while the trust’s low Caesarean rate was regarded nationally and locally as a positive.

In the review, senior midwife Donna Ockenden found the trust presided over catastrophic failings for 20 years – and did not learn from its own inadequate investigations – which led to babies being stillborn, dying shortly after birth or being left severely brain damaged.

A second advert from Maidstone and Tunbridge Wells NHS Trust seeks a midwife for a midwife-led unit who is interested in the “promotion of normality”.

It adds: “Normality is promoted in all clinical areas, and we have an above average rate of out of hospital deliveries.”

The adverts, dated April 4, drew condemnation on Twitter after being shared on Thursday by patient safety campaigner James Titcombe.

Mr Titcombe’s son Joshua died at Furness General Hospital in 2008 from sepsis.

Similar adverts have been posted earlier by NHS trusts in Lewisham and Airedale.

One of those asked for candidates who “will be able to demonstrate their commitment and dedication to…promoting the normal birth pathway and reducing intervention rates.”

It took years for Mr Titcombe to uncover the truth of what had happened to his son. His campaign led to the Morecambe Bay Inquiry, which found a “lethal mix” of failings led to the unnecessary deaths of one mother and 11 babies.

In a statement, Marion Dickson, executive director of nursing, midwifery & AHPs at Northumbria Healthcare NHS Foundation Trust, said: “The safety of our mothers, babies and their families remains at the heart of everything we do.

“I would like to reassure the public that we are currently reviewing the language used across all of our digital platforms and patient information to reflect the recommendations in the recent report by Donna Ockenden.”

The Health and Social Care Secretary has been clear we will leave no stone unturned in addressing these failures

Department of Health

The Shrewsbury and Telford inquiry found some babies suffered skull fractures, broken bones or developed cerebral palsy after traumatic forceps deliveries, while others were starved of oxygen and experienced life-changing brain injuries.

The report said midwifery staff were “overly confident” in their abilities, and there was a reluctance to involve more senior staff.

On Thursday night, it emerged that Ms Ockenden would be willing to chair a separate review into alleged failures at another trust.

Some 100 mothers have written to Health Secretary Sajid Javid to criticise the thematic review of maternity incidents currently under way at Nottingham University Hospitals (NUH) and called for Ms Ockenden to be put in charge.

She said she would chair the Nottingham review but that it was not her decision to make.

Of the letter to Mr Javid, a Department of Health and Social Care spokeswoman said it took “patient safety concerns at Nottingham University Hospital NHS Trust’s maternity services very seriously.

“The Trust is taking action to improve services but we are closely monitoring progress in improving the standard of care for mothers and babies.”

An NHS England spokesperson said: “We have been made aware of concerns regarding a number of job adverts and we will be contacting the relevant trusts to remind them of the importance of ensuring language is consistent with our aim that all women have the necessary information and support to make informed, personalised and safe decisions about their care.

“Following last week’s important report from Donna Ockenden, the NHS has written to all trusts to review its recommendations and take action on the findings, so that maternity services are as safe as possible for mothers, babies and their families.”