Soccer club sells own- label whisky

Wednesday 24 April 1996 23:02 BST

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Manchester United football club launches its own-label whisky today featuring the team's Red Devil crest and sold in bars at Old Trafford, off-licences and supermarkets. It is made by the Scottish distillery Invergordon, the world's biggest own-label whisky producer and supplier to Tesco and Safeway.

The pounds 10.99 Scotch will add to United's marketing and merchandising income, already pounds 23.5m a year, but alcohol agencies are worried that it will appeal to under-age drinkers. "Some youngsters are obsessive about football and with a club as big as Manchester United there is a clamour for their products," said Mark Bennett of Alcohol Concern.

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Soccer club sells own- label whisky

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