Sensical to launch age-appropriate streamed content for kids
Common Sense Networks will launch a new streaming platform dedicated to kids with age-appropriate content
Your support helps us to tell the story
This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your support allows us to keep sending journalists to the story.
The Independent is trusted by 27 million Americans from across the entire political spectrum every month. Unlike many other quality news outlets, we choose not to lock you out of our reporting and analysis with paywalls. But quality journalism must still be paid for.
Help us keep bring these critical stories to light. Your support makes all the difference.
Common Sense Networks will launch a new streaming platform dedicated to kids with age-appropriate content
The media company announced Tuesday that the free streaming platform called Sensical is expected to launch next year. The platform will offer thousands of vetted short-form videos for children ages 2 to 12.
Sensical will launch with 15,000 short-form videos and add thousands to the library monthly after the platform goes live.
Every frame of each video will be viewed and rated by individuals trained in child development. The company’s mission is to create a new standard in children’s digital media and evaluate content based on the most comprehensive child development research available.
Some of the titles from digital creators include “Bounce Patrol,” “Mother Goose Club,” “Super Simple Songs” and “StacyPlays.”
The library of content will be organized in three categories: Preschoolers (2-4), little kids (5-7) and big kids (8-12).
“Sensical’s mission is to ignite kids’ passions, fuel curiosity, build bridges between children and their parents and make everyone part of the learning journey,” said Eric Berger, CEO of Common Sense Networks. He wants Sensical’s video selecting process to give parents a “real peace of mind” through the ad-supported service.
“By leading with our age-appropriate, passion-based approach, we take the guesswork out of the equation and by doing so, raise the bar not just for Sensical, but also for the industry at large,” Berger said.
The media company is a for-profit affiliate of the nonprofit Common Sense Media.
“We believe there is a meaningful opportunity for Sensical to fill a massive void in the current ecosystem and for Common Sense Networks to innovate in the space for the long-term benefit of kids and families,” said Jim Steyer, founder and CEO of Common Sense Media.
___
Follow AP Entertainment Writer Jonathan Landrum Jr. on Twitter: http://twitter.com/MrLandrum31
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.