Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Scots set up a battle of the bards

Jack O'Sullivan Scotland Correspondent
Tuesday 07 September 1999 00:02 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

WILLIAM SHAKESPEARE'S days as the world's foremost literary figure could be numbered if supporters of Scotland's national bard, Robert Burns, have their way. They have formed a public limited company, comprising 60,000 "shareholders", with the aim of replacing Stratford-upon-Avon's favourite son with the farmer from Alloway, Ayrshire.

Recalling Burns' own claim that he would be more famous a century after he died than he was in his own day, the entrepreneurs will use their new "plc" status to market "tasteful" Burns memorabilia.

"Soon people will be referring to Stratford as England's Alloway," said Murdo Morrison, a spokesman for the Robert Burns World Federation Ltd, which was officially founded at the weekend during a conference of Burns clubs.

Mr Morrison added: "Only the Bible and William Shakespeare are translated into more languages. We do not seek to contest the Bible's status, but we want Burns to overtake Shakespeare. Burns' message is more relevant these days than Shakespeare's. The Japanese and Russians, for example, love Burns because his thoughts fit their ideas. We need professional marketing now to develop Burns' universal appeal and corner some of the market so that it can be ploughed back into our work promoting his writing and the Scots language."

Based on an organisation founded in 1885 after the unveiling of the Burns statue in Poets' Corner, Westminster Abbey, the federation has 400 branches around the world and will soon have its own website, a board of directors and a company office in Kilmarnock.

A flagship for the organisation already exists in what is one of Britain's longest- running competitions, a contest started in 1912 to find the best singer or recitalist of Burns' work. Last year it attracted 160,000 entrants.

Plenty of evidence exists all over the world to prove that Burns is already overshadowing Shakespeare. At pedestrian crossings in Japan, the sound indicating that a walker can cross is a rendition of "Auld Lang Syne", universally recognised as the song of parting. There are also thought to be more statues of Burns - over 200 in all - around the world than of any other poet. An exact replica of the cottage in which he was born stands in Atlanta, Georgia. And Burns clubs celebrate Burns' night all over the world on January 25.

However, despite the predictions of his own fame, Burns might well have been shocked by the planned commercialisation of his name; when he died aged 37 in 1796 he was not a rich man, and his most famous song - "A Man's a Man for a' that" - powerfully forsakes earthly riches as the measure of a man's importance.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in