Schwarzenegger, Abrams make pitch for movie theater return
Arnold Schwarzenegger chanted with enthusiasm, “We are back
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Arnold Schwarzenegger chanted with enthusiasm, “We are back! We are back!” before he spoke Wednesday about the importance of resurrecting the theatrical experience for moviegoers.
“Now it’s time to get back to the big screen,” Schwarzenegger told a socially distanced audience at AMC Century City 15 theater in Los Angeles
The actor and former California governor was joined by filmmakers and major Hollywood studio executives as part of the “Big Screen is Back” initiative. Other speakers included J.J. Abrams, Maggie Q, Sam Richardson, Janicza Bravo and David Bruckner.
“If you have the movie and you don’t have the theaters, you don’t have nothing," Schwarzenegger said. “Yes, we’ve seen over the past year in the pandemic, that people watch movies on their little iPhone and iPad and put on their glasses to see what’s going on there. They are missing special and visual effects and all the great stuff you usually see on the big screen.”
The gathering was one of the first in-person events for the industry to showcase its biggest upcoming projects. The three-hour event also featured movie clips and trailers from Disney, Sony and other studios.
Extended footage was shown from Warner Bros.’ “In the Heights,” Disney’s “Cruella,” Universal’s “F9,” Paramount’s “Snake Eyes” and Aretha Franklin’s biopic “Respect” from MGM Studios/United Artist Releasing.
Each speaker encouraged the return to theaters as the industry moves to rebound after the pandemic created life without theaters about a year ago.
Maggie Q, star of the upcoming action film “The Protégé,” talked about her excitement at seeing her work back in theaters. Bravo offered a glimpse into her film “Zola,” and Marvel Studios president Kevin Feige appeared in a pre-recorded message before he introduced a sizzle reel that included “Black Widow.”
“We set out to craft an epic cinematic experience that is visually spectacular and totally engrossing with every inch of the frame,” Feige said. “We want you to feel like you’re part of the action. It’s by far the best way to see a Marvel movie and any movie period.”
Abrams offered an inspiring speech, saying his favorite experiences happened in places like a movie theater.
“I think we all want to be kids again,” he said. “And the idea of returning to theaters and being in a big dark room with strangers, screaming and laughing, experiencing the power of that is a human natural need.”