Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Prince Andrew is the first royal to take and tweet a selfie and it’s very close-up indeed

The Duke of York embraces the selfie phenomenon

Ella Alexander
Thursday 03 April 2014 10:26 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

As Prince Andrew jumps in front of the lens, is this the picture that spells the end of the selfie trend?

The Duke of York took the shot yesterday at the final of his Pitch @ Palace competition, held at St James’s Palace.

The shot features a punishingly close picture of the royal, standing in front of a 350-strong audience. The picture has so far been retweeted 239 times.

"This is a unique day at the Palace because we are encouraging you to use your phones and electronic gadgetry," he told guests. "As a result of that I've decided there's a bit of a thing going around about selfies."

Cue the strategic selfie. The prince defied royal protocol yesterday by defacing a sign banning mobile phones from the palace, instead writing: 'Mobile phones are allowed inside the State Rooms'.

"This was a tech-heavy event and the Duke quickly got into the spirit of things," a palace source told The Mirror. "He resisted the temptation to refer to the royal photograph as a 'onesie'."

The Pitch @ Palace contest is aimed at young students interested in establishing their own companies and offers mentoring and cash from successful business leaders and investors.

“What we're lacking in this area is role models,” the prince said. “I want to give start-up businesses a boost.”

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in