Good Morning Britain presenter experiences childbirth pains, screams in agony

'I can’t do it [...] this is why I’m a man'

The look on his face said it all.

A Great Morning Britain presenter dispelled any assumptions men may have around childbirth when he strapped on a labour simulator and screamed in agony live on air.

The breakfast show needed a male anchor to test out a machine that imitated the pain experienced during childbirth, and Sean Fletcher gallantly stepped up to the challenge.

Strapped up to the machine in front of his wife Luned, Fletcher began experiencing lower levels of pains associated with contractions.

Within minutes he was visibly anxious, sweating and rubbing his face while his concerned wife asked if he was about to faint.

Just a few minutes later and after the pain was increased he was wailing, writhing in agony and murmuring: “I can’t do it [...] this is why I’m a man. I’m quite pleased I’m a man.”

Watch the full video here.