Karl Stefanovic, Australian presenter, sells 'sexism suit' for $6,500 and donates money to end violence against women charity

Karl Stefanovic sold his blue suit on eBay with the money going to the White Ribbon campaign

The Australian news anchor who wore the same suit on air for a year “to make a point” about sexism has sold his ensemble for $6,500 (£3,540) on eBay to raise money for White Ribbon, the male led campaign to end violence against women.

Karl Stefanovic, who co-presents Australia’s Today programme on the Nine Network, revealed the experiment earlier this month after he wore his suit for a few days in a row without the public noticing.

He continued to wear the suit for a month, and then for a whole year, to prove that women’s appearances are unfairly scrutinised and that his female colleagues were being judged for their looks and their clothes, while the style choices of men on TV went unnoticed.

“No one has noticed; no one gives a shit,” he told Fairfax Media. “But women, they wear the wrong colour and they get pulled up. They say the wrong thing and there’s thousands of tweets written about them.

“Women are judged much more harshly and more keenly for what they do, what they say and what they wear,” he said.

Mr Stefanovic then put his outfit, which later became dubbed the “sexism suit”, on eBay to raise money for White Ribbon.

His Burberry “knock-off” was listed as “super comfy, super stylist, super cool,” to prospective auctioneers, adding that it may be “a little bit stanky” after its year-long outing and should be dry cleaned.

The action started at $1,000 and ended on 25 November, which is White Ribbon Day in Australia. It was bought by Rohan Gull, the managing director of Hamilton Island Weddings for $6,500, who then increased his bid to $10,000 (£5,440) to further support White Ribbon Australia, news.com.au reported.