Julius Erving, aka Dr. J, talks about NBA life in the 1980s
Hall of Famer Julius Erving says the commercial success he and other NBA players enjoyed in the 1980s didn't just happen
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Your support makes all the difference.(EDITOR’S NOTE: Hall of Famer Julius Erving, an NBA and ABA champion, is considered one of the greatest basketball players ever and one the greatest ambassadors of the game off the court. He is an 11-time NBA All-Star and league MVP. The player fans know as “Dr. J" shares some of the experiences that helped make him who he is, and provided him with the foundation to help him lead the transformation the NBA during the 1980s.)
Those of us who played in the NBA in the 1980s definitely played a role in what the league has become today.
And I think that in communicating with the next generation of players, they gave a lot of credit to myself and Kareem Abdul-Jabbar If you start in 1980, and you look at the guys who were the All-Pro players, the MVPs or whatever, there was an acceptance, and there was the crossing-over between the different ethnicities that created a pretty good melting pot.
I look at the commercial success that happened with myself, with Larry Bird, with Converse and Spalding as an example, and the next wave with Magic Johnson and Michael Jordan. It didn’t just happen. There were shoulders we were standing on.
There was Bill Russell, who’s been a dear friend for many, many years. Oscar Robertson, Jerry West, and even the lesser-celebrated guys like Walt Bellamy, Lou Hudson, Pete Maravich. We were just trying to kind of give them credit and understand their struggle. They were always taking commercial flights. Before that, I mean, there were guys taking trains and buses. It is so much different now.
And so, over these decades, the eight decades of the NBA, there has been growth from within. That has created an image, a global image, and without all the parts you wouldn’t have the total sum.
I was a Salvation Army kid. I knew about being part of something bigger than yourself. John Havlicek and I, we were endorsers for the Special Olympics. The public service ads and the public service involvement led to the commercial endorsements because people realized that the same guys, those same people doing public service ads could be good pitchmen, good spokesmen.
If you elected to volunteer to do that and you gave up your time and your name, face and likeness, that was a gateway. Wall Street could see it just like anybody else and say, ‘This guy’s pitching the Salvation Army, he’s pitching the Special Olympics, so maybe he could pitch my shoe, maybe he could pitch my toothpaste.’
Being a Salvation Army kid, that was always in my mind. It helped make me who I am. That’s where I played basketball. That’s where I learned to travel and be a good representative of the entity that I’m traveling with. And so, we’d get in the station wagon and we’d go all over Long Island, we’d go to New Jersey, we went to Pennsylvania. And to be on the traveling team, that was very important. When you went, you had to behave and you had to represent your family and you had to represent the Corps, and you had to represent where you were from. And so that helped you in terms of communicating with people and trusting people.
I was 11 when that started. It became a fixture in my life, even today. I’m 71 years old, but I love talking about it even now. A couple months ago I did a program at the Salvation Army, a fundraising program. The guy who coached me when I was 11, he was 19. And he’s still a great friend. He kind of left the Corps, became the mayor of the town, Hempstead.
He remembers when I wouldn’t have two nickels to rub together, living in a housing project and he said, “Hey, you want to do something different? Let’s go ask your mom if you can have permission to go down to the Salvation Army and play basketball inside instead of playing outside, especially in the middle of the winter." I’ve always regarded that as being pivotal to my life.
I never could have envisioned what my life has become, and I don’t think the NBA could envision what it has become today.
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Julius Erving is an NBA champion, a member of the NBA's 75th Anniversary team and a member of the Naismith Memorial Basketball Hall of Fame.
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