Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Yahoo! announced Tuesday it is buying Associated Content, a website with a vast stable of freelance writers, in a major push by the Internet portal to offer more original content.
Yahoo!, which has engaged a number of writers and editors in recent months, did not disclose the financial terms of the acquisition but several technology blogs put the purchase price at around 100 million dollars.
Denver, Colorado-based Associated Content hosts some 380,000 freelance contributors from around the United States writing on a variety of subjects.
Its website, AssociatedContent.com, received 16 million unique visitors last month according to online tracking firm comScore.
Yahoo!, based in Sunnyvale, California, described purchasing Associated Content as a "strategic move" that combines the site's army of contributors with Yahoo!'s established media brands and editorial team.
"For advertisers, this deal will expand Yahoo! into more topic areas and real-time content generation," the Internet firm said.
"Together, we'll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network," Yahoo! chief executive Carol Bartz said in a statement.
Associated Content founder and president Luke Beatty said "combining our crowd-sourced content with Yahoo!'s distribution, world class editorial team and online marketing leadership will accelerate our growth."
Yahoo! said that while Associated Content is currently "US-centric," it "expects to scale the platform globally."
According to Associated Content, which was founded in 2005, its editorial staff reviews more than 50,000 pieces of content per month, including articles, images, audio and video.
Yahoo! said it expects to complete the acquisition in the third quarter of this year.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments