Wider availability of on-demand services increasing online TV and movie viewing

(Marco_Sc)

The number of Americans watching programs online has doubled within the last year.

Consumers, wooed by the ability to watch the shows they want at a time that is convenient, are heading to the internet to get their weekly quota of TV and movie watching, says a new study published on November 11 by market researcher Parks Associates.

"Consumer interest in time-shifting content through online portals has increased significantly," said Jayant Dasari, research analyst, Parks Associates. "Close to 40% of broadband households today watch full-length television shows over the Internet."

According to Parks Associates, there are over 25 million households in the US watching full-length TV shows online on a regular basis. The number of US households watching movies online now exceeds 20 million.