Whiff of almond falls victim to terror alert
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.An advertising campaign that wafted the aroma of almond liqueur through the London Underground was suspended yesterday amid security fears that the smell was similar to cyanide gas.
Amaretto Di Saronno, an Italian brand, called a halt to the idea, part of a £1.5m Christmas marketing campaign, after Home Office advice about the heightened threat of terrorist activity. The scent of the sweet-tasting drink was replicated using aromatherapy oils, but, unfortunately for the manufacturers, cyanide gas also smells of almond, albeit bitter almond.
Jon Evans, the brand manager, said: "The production of aroma is only one element of the campaign, and whilst we regret that Underground passengers will no longer enjoy this aspect, security issues are clearly more important than marketing activity."
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments