US YouTube video views up 50 percent in January: comScore
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Industry tracker comScore on Monday reported that US online video viewing at YouTube climbed 50 percent in January as compared to the same month a year earlier.
More than 173.3 million US Internet users watched video online in January, tuning into a total of 32.4 billion videos. The duration of the average online video was slightly longer than four minutes.
Google properties were the top online venues, serving up 12.8 billion videos during the month. Google-owned YouTube accounted for 99 percent of that tally, tending to 135.4 million viewers.
Each YouTube visitor watched an average of 94 videos, comScore reported.
Hulu was the second most popular online viewing spot, with visitors watching 903.1 million videos in January, according to comScore.
Websites owned by US technology titan Microsoft ranked third, with 491.8 million videos viewed, followed by Yahoo! which showed 435.5 million videos to online visitors, comScore reported.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments