Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

£1.5m shake-up for GMTV

Press Association
Friday 11 June 2010 11:52 BST
Comments
Andrew Castle announced he was leaving GMTV
Andrew Castle announced he was leaving GMTV (PA)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Long-running morning slot GMTV is to drop its name in a £1.5 million shake-up.

The early morning show, which is undergoing a major staff upheaval, is to be moved to a new studio and will be rebranded, although no decision has been made on the new title.

ITV director of factual and daytime Alison Sharman has told staff internally that it is "the biggest change" in the programme's 17-year history.

Yesterday Andrew Castle announced he was leaving the show after a decade, just days after Penny Smith bowed out of the programme.

Adrian Chiles was signed up by ITV earlier this year to front the relaunched show after he fell out with BBC bosses over his role on The One Show.

The revamped show will be given new music and will relocate to a studio overlooking the River Thames.

ITV took over GMTV last year and has been aiming to transform the programme, which is thought to have been lagging behind competitors.

A spokeswoman said: "Change, both on and off screen, is an essential part of the process of restoring one of the nation's great breakfast shows to its former glories.

"One of the key objectives is to ensure that the core audience of housewives with children keep watching, but also to attract new viewers to our revitalised breakfast show."

ITV is promising "reputation-building news and distinctive journalism" as well as entertainment, interviews and consumer items.

Lorraine Kelly's section of the show will also be given a new studio.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in