Talk of the trade: Campaigning 'Country Life'

ASKED to name an aggressive, campaigning journal, you might not immediately think of Country Life. Yet last week the 97-year-old magazine for the well-heeled was credited with the best editorial campaign of the year at the annual awards given by the Periodical Publishers' Association.

The issue was rural crime. A year ago Country Life began a campaign for the appointment of civilian parish constables to work with the police in villages: within three months the Government had accepted the idea.

Another surprising award was for What's On TV, named consumer magazine of the year on the strength of its clear layout and low cover price.