Media: . . . And get this? You don't have to be a member of Mensa
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.WORRIED newspaper proprietors, other than Rupert Murdoch, may be relieved by the Sun's latest poster advertisement. At least it means the paper's cover price cannot go below 20p - unless there really are pixies, writes Martin Rosenbaum.
The poster is highly praised by Dominic Mills, editor of the advertising trade magazine Campaign. 'Any agency will tell you that doing advertising for a newspaper is terribly hard,' he says. 'Editors want to plug their next scoops rather than establish a brand value. The trick is matching the tone of the ad to that of the paper, which is what the Sun ad does perfectly. It's cheeky, irreverent and conveys just the kind of matey humour the Sun reader likes.'
The poster, displayed on hundreds of sites nationwide, was created 'unofficially' by Simons Palmer Denton Clemmow & Johnson, Britain's fastest growing agency. Officially the Sun is between agencies, and Simons Palmer is one of six on its shortlist. Its creative director, Chris Palmer says: 'It has a smile on its face, it talks to the young person in you and it gets noticed.'
Mr Palmer is not impressed by the argument that some people actually think it is an ad for the Daily Mirror, telling you that the Sun is too expensive. 'When you have a poster up everywhere, the important factor is that people get it in the end. You don't have to be a member of Mensa to get this one.'
(Photograph omitted)
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments