Giorgio and Condoleezza, edited by Bono
The RED initiative is designed to throw the weight of the corporate world behind the battle against the disease that will kill two million Africans this year alone. Big high-street names, including American Express, Gap, Converse and Giorgio Armani, have already signed up to the scheme, in which companies create specifically designed products and donate a percentage of the profits to programmes for women and children with Aids in Africa. The Independent is the first media organisation to sign up to the scheme.
Simon Kelner, editor-in-chief of The Independent, said yesterday: "We are delighted to be involved with RED, and I am thrilled to be handing over the editor's desk for a day to Bono. His perspective on world affairs is unique, his access to world leaders is second to none, and he shares the sensibilities of our newspaper. I am certain that the paper he will produce for Tuesday will be, in the traditions of The Independent, challenging, entertaining and illuminating."
Bono has already been at work, commissioning a number of features for Tuesday. The structure of the paper will be familiar to regular readers - there will be a 16-page motoring section as normal, for instance - but there will also be a host of special events, from an interview between Stella McCartney and Giorgio Armani, to the first, exclusive view of new photographs by the artist Sam Taylor-Wood, to a conversation between Bono and the comedian Eddie Izzard. Oh, and Condoleezza Rice has chosen that day's Ten Best.
"We know from the terrific response to our annual charity appeals that our readers have a great interest in, and concern for, Africa," said Mr Kelner.
Tuesday's paper has a twin mission: to shine a light on the issues affecting Africa, and to raise money to help alleviate the continent's Aids crisis.
"We are trying to make it really easy for people to help," added Bono, activist, singer and, for a day, editor.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments