"Feeding kids meat is child abuse" (PETA)
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.68 complaints
ASA verdict - Not upheld
What the ASA said:
This poster stated “Feeding kids meat is child abuse”. Complainants objected that the ad was irresponsible because it encouraged parents to withdraw meat from their children’s diet without replacing the nutrients it provides. Complainants also objected that the campaign trivialised child abuse, was offensive and distressing to parents who fed their children meat and misleadingly implied that eating meat could lead to obesity.
Although the campaign carried an ‘anti-meat’ message we decided parents were likely to understand that if a food is withdrawn from a child’s diet, the nutrients that food provided should be replaced. Whilst we recognised that some viewers would find the text used in the ad inappropriate, we considered, that in context, the ad did not trivialise child abuse or mislead consumers.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments