Damn stats
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.TV advertisers are losing out to new technology, judging by BMRB research. 80 per cent of adults channel-hop during commercial breaks, and 42 per cent, half of all video owners, say they fast-forward through the ads when watching
a recorded programme. Worse, a mere 4 per cent of adults agree that TV ads are interesting to talk about, and while 12 per cent say that some TV advertising is OK, they also believe a lot of it is "quite devious".
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments