'Daily Mail' sees no upturn in advertising sales
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.London's evening paper, the Evening Standard, will lose more than £10m this year, analysts said, as the newspaper's publisher revealed that recruitment advertising revenues had plunged by 11 per cent.
Daily Mail & General Trust, in a trading update, said that no sustained improvement in advertising revenues had been seen at its national titles, which include the Daily Mail, Mail on Sunday and Evening Standard in its Associated Newspapers division.
"Those businesses within the group that are most dependent on advertising have continued to experience challenging trading conditions, particularly those of Associated which have seen continued weakness in national display advertising revenues and in the London classified market," DMGT said, ahead of full-year results that will be released in November.
Associated's display advertising revenues fell 3.5 per cent for the 11 months to the end of August, with June down 10 per cent but the decline eased in July and August.
Overall classified advertising was up 3.3 per cent for the period, but at the Standard it was down by nearly 10 per cent. This was driven by an 11 per cent deterioration in recruitment ad sales, as a result of the sharp slowdown in the City jobs market. Analysts said this means that the Standard would make a loss of more than £10m this year, as the paper is dependent on the state of the London jobs market.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments