Watchdog bans sunburn advert

Wednesday 05 October 2011 00:00 BST

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A competition that encouraged customers to send in photographs of themselves sunburned has been branded "irresponsible" by the advertising watchdog.

The travel website dealchecker.co.uk asked for the pictures in a competition to win a holiday. Its parent company, DMC Digital, claimed it intended to promote sun safety with the contest, which also had prizes of suncream for the winner and runners-up.

However, the ASA banned the ad and said it "could be seen to trivialise sunburn".

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Watchdog bans sunburn advert

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