Marks and Spencer ditches celebs in latest ad campaign
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Marks and Spencer has ditched celebrity faces for its latest clothing campaign in favour of a range of models to mirror its “broad customer base”.
A total of 10 women ranging in age from 20 to 57 and from size 8 to 16 will model the retailer's Autumn 2012 collection in a campaign which "firmly makes the clothes the hero of the piece", it said in a statement.
M&S first replaced its celebrity team - including Twiggy, Myleene Klass and Lisa Snowdon - with "ordinary models" for its Autumn campaign last year.
However it is understood that the familiar faces will be used again in the future.
M&S said: "The campaign features a selection of models representing a range of ages and sizes which mirror M&S' broad customer base."
The clothes, which reflect "military, ladylike, geometric and texture" trends include a gold sequin top, textured trousers, an olive green double breasted coat and slim-leg gold and black trousers.
The print, TV and digital ads launch this week.
PA
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments