Claire Beale's Best in Show: Coca-Cola (Weiden & Kennedy)
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Your support makes all the difference.Students of advertising might be familiar with this week's Best in Show. It's been around, in the rest of the world and online, and on creative forums, for a while now. But UK consumers haven't been hit with it before. Now they will be.
It's a Coke ad, and it's made by Wieden & Kennedy in Portland, Oregon. And if you're a gamer, the ad will probably seem familiar. It's called Videogame, and it's a parody of the cultish Grand Theft Auto.
GTA is all about tough nuts on violent crime sprees. Not at all Coke. Coke is relentlessly about being nice. So, in the W&K ad, our thug takes a slug of Coca-Cola and his thirst for blood becomes a desire to spread happiness.
It's a lovely twist, brilliantly and authentically executed in epic proportions. Gamers and young people will love it. And the soundtrack seals the whole deal: it's the song "You Give a Little Love", from the film Bugsy Malone. This is what "I'd Like To Teach the World To Sing" looks like in 2008, and it's very cool.
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