Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Media: Virtual reality makes theatre booking just the ticket

Tim Large
Wednesday 01 October 1997 23:02 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

No more paying through the nose for what turn out to be lousy seats at the theatre. Instead, customers will soon be able to "scout out" venues in advance, roaming through three dimensional virtual reality seating charts to take their pick of the choicest spots.

America's leading ticket ordering service, Ticketmaster, has teamed up with Intel to develop the technology to take the risk out of advance booking. A new online service to be launched next spring will offer buyers "point of view" ordering - a chance to see how close seats are to the stage.

The system will be linked to Ticketmaster's existing Web site, Ticketmaster Online. With over 1.3 million users every month, it is already one of the most frequently hit sites in the US. "The success of Ticketmaster Online, which now sells over $3m worth of tickets per month, inspired the creation of this new service, which will help us meet the growing demand for computer-based ticketing," said Fredric Rosen, president and chief executive officer.

Work is currently under way on producing sophisticated 3D virtual interiors of theatres, concert halls and stadiums around the country. Ticketmaster hopes to co-operate with Intel to create representations of venues the length and breadth of the United States.

In addition to virtual reality graphics, a range of services will be on offer to subscribers, including listings and entertainment news. Everything from Broadway shows to sporting events and rock concerts will be covered, said Ticketmaster.

A Web site for the UK is currently in the pipeline, and the Los Angeles office is co-operating with London staff to develop an Internet ticketing service which will augment the existing call centre by the end of this winter. This follows the successful development of a similar site in Australia earlier this year.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in