ITV's digital attack axed
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.ITV'S CAMPAIGN against satellite digital television was ordered off the air last night by watchdogs.
Promotions showing a crossed-out satellite dish were "denigratory" to the satellite television platform, the Independent Television Commission said. Since the promotions started a week ago, BSkyB, the BBC, Channel 4, Channel 5 and the BBC's commercial partner Flextech had contacted the ITC to complain, the ITC statement said. Peter Rogers, its chief executive, said: "These promotions have fallen well short of expectations."
The ITV promotions, shown in free air time rather than time set aside for advertisements, use the line: "The simplest way to get digital is through an aerial." ITV is the only terrestrial channel not being carried on BSkyB's digital satellite platform while ONdigital, the terrestrial pay TV service, is run by ITV companies Granada and Carlton.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments