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Ford to raise production as US auto sales start to recover

Ford says it will increase production of six models through the year as the company and the auto industry start to rebound from sluggish U.S. sales in 2022

Via AP news wire
Friday 03 March 2023 17:04 GMT
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Ford will increase production of six models this year, half of them electric, as the company and the auto industry start to rebound from sluggish U.S. sales in 2022.

The automaker announced Friday that it plans to build more of the Mustang Mach-E, the Bronco Sport SUV and Maverick small pickup, the F-150 Lightning electric pickup and the Transit and E-Transit gas and electric full-size vans.

To help increase production, the company last year said it would add a third shift and 1,100 jobs at its full-size van plant in Claycomo, Missouri, near Kansas City, and another 3,200 jobs related to building the F-150 Lightning which is made in Dearborn, Michigan.

Ford will also hire an unspecified number of new workers this year at plants in Cuautitlan and Hermosillo, Mexico, where the Mach-E, Maverick and Bronco Sport are made, according to spokesman Said Deep. Production line speeds will increase shortly to raise production, with more workers coming later, he said.

For more than two years, U.S. auto sales have been depressed largely due to a shortage of computer chips during the coronavirus pandemic. But the chip shortage is easing and automakers like Ford are starting to increase production and build supplies on dealer lots.

Overall in the U.S., auto sales fell almost 8% last year to just under 14 million, with Ford's dropping just over 2%, according to Autodata Corp. But in February, overall industry sales rose 9.5% over the same month a year ago, according to LMC Automotive, which sees sales increasing to 15 million this year. Ford sales were up almost 22% in February.

“The industry is on its track back,” said Jeff Schuster, executive vice president of automotive for LMC and Global Data.

At crosstown rival General Motors, full-size pickup truck inventory rebounded enough that it will shut down a factory in Ft. Wayne, Indiana, for two weeks starting March 27 to control it.

Ford suspended production of the F-150 Lightning in February after a battery caught fire during a pre-delivery quality check. Deep said the battery issue has been resolved and production will resume March 13 to an annual rate of 150,000.

Mach-E production will rise to an annual rate of 210,000 by year's end, while the company plans to boost Bronco Sport and Maverick production by 80,000 vehicles this year. Transit and E-Transit production will rise by 38,000 this year.

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