The case of the University of Gloucestershire in Cheltenham is instructive (see page 10). It became a university just over five years after growing like mad and building new halls of residence and campuses to keep students happy. Patricia Broadfoot, the new vice-chancellor, now has the job of fashioning an image and strategy for the place out of a collection of disparate subjects and campuses. Her decision to expand offerings for adult learners, postgraduates and overseas students makes sense. If she can also turn the university into the greenest in the UK, she will give it an identity that will distinguish it from others.
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