University College London's decision to set up shop in South Australia by opening a Masters programme in energy and resources is a smart move. Any university that wants to be taken seriously as a global player needs to be thinking where to locate a campus to cash in on the burgeoning international market in higher education and to get its name out into the marketplace.
By choosing a highly vocational niche area, UCL is maximising its chances of success. And the college is unlikely to lose anything if the initiative doesn't work because the government of South Australia is paying for the start-up and maintenance costs.
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