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A right-wing think-tank will this week launch a national chain of cut-price primary schools in a drive to open up private education to middle-income families.
The first New Model School will start work in September, charging less than half the average fees of many independent primary or "pre-prep" schools.
Teachers have already been appointed, and tomorrow the school starts advertising for pupils to join the inaugural class of five-year-olds.
The programme has been devised by Civitas, a conservative-leaning policy group, which says that both the state and private sectors are letting parents down.
Surveys consistently show that more than 50 per cent of families would like to educate their children privately. In practice, fewer than 7 per cent can afford the fees.
Dissatisfaction with the state system reaches a peak at this time of year, particularly in urban areas, when thousands of parents find their children do not have a place at the most popular schools.
While the average private primary school charges £7,000-£8,000 a year in the South-east, - beyond the means of most parents - the New Model School is asking £3,000.
The school's founders say they have created a blue-print that can easily be replicated, and could help families to opt out of the state system.
"Our intention is revolutionary. It's a challenge to both the public and private sectors," said Robert Whelan, deputy director of Civitas. "Much of the state sector is failing. The independent sector is also failing a lot of parents by not providing a sufficiently wide range of products."
The school, based in an old Victorian building in the Queen's Park area of London, is promising to have its pupils reading and adding up after just one year. French will be taught from the start, and Latin from the age of seven. Its behaviour policy is described as "firm".
The New Model School is still considering whether or not to adopt a Latin motto, but Civitas insists it will not be a "crammer" and will instead emphasise music, art and PE, subjects that Ofsted inspectors have said are often squeezed out of the national curriculum.
Civitas is not the first organisation to question the high fees charged by private schools. The independent sector is already under investigation by the Office of Fair Trading over allegations that schools have colluded to keep fees high - something that the schools deny.
An international firm called Gems - Global Education Management Systems - is in the process of opening its own chain of private schools in Britain at significantly reduced prices.
The former chief inspector of schools Chris Woodhead is also said to be planning a similar scheme.
But Dick Davison from the Independent Schools Council said that the criticism is unfair, as most of the fees charged by his members are taken up in staffing costs. Lower charges, he said, would lead to fewer teachers, or a lower standard of teachers in many private schools.
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