The Independent's journalism is supported by our readers. When you purchase through links on our site, we may earn commission.
Diesel's latest collection is a collaboration with a famous Berlin Kebab shop
Mustafa’s Gemüse Kebap has a cult following in the German capital
Your support helps us to tell the story
This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your support allows us to keep sending journalists to the story.
The Independent is trusted by 27 million Americans from across the entire political spectrum every month. Unlike many other quality news outlets, we choose not to lock you out of our reporting and analysis with paywalls. But quality journalism must still be paid for.
Help us keep bring these critical stories to light. Your support makes all the difference.
Deciding to shun the trend of blockbuster fashion collaborations, Italian fashion brand Diesel has launched its latest capsule collection with something quite different — a kebab shop.
In what the company describes as a move “away from brands constantly trying to outdo each other for street cred,” Diesel chose the collaboration due to the cult following of the kebab shop in the German capital.
Well-known to both visitors and Berlin locals, Mustafa’s Gemüse Kebap is famous in the city for its constant queue that goes around the block from nearby underground station Mehringdamm.
The kiosk is widely known for serving some of the best pita-based delights in Germany (some have even argued that it is possibly the best in Europe), with owner Mustafa proudly claiming his shop hosts the “longest queue in Berlin”.
The fashion collection features sweatshirts, T-shirts and hats with the Diesel logo overlain with graphic interpretations of Mustafa’s branding. T-shirts start at £45.00 with Kebab-branded jumpers on sale for £140.
Diesel X Mustafa’s Gemüse Kebap launched at Berlin's Bread and Butter festival earlier this month, and is now available in selected Diesel stores and online.
In a tongue-in-cheek press release accompanying the collection announcement, Diesel says they go “where the coolest people go” to find the right match for their collections.
The brand also released a satirical video in which they interviewed crowds waiting outside the kiosk who call Mustafa “the only true artist in Berlin”.
“Mustafa is a Berlin legend” says a spokesperson for Diesel. “His kebabs are so tasty and mouth-watering that people wait for hours on end to indulge in his delicious offerings.
“The [collection] both satires this new state of the industry – and finds a way to move the conversation forward”
The collection will be produced in a limited run, and is available now on Diesel's website.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments